Articles
Straight answers to the questions people ask before they buy a website.
This blog answers the questions small business owners ask before buying a website: what it costs, what a monthly fee should cover, who owns the finished site, and how Google, ChatGPT and Perplexity read your business. If you are comparing quotes, start with the articles on monthly fees and website ownership.
AI Optimisation · 6 min read
What is an AI-ready website — and does your business need one?
ChatGPT, Perplexity and Google's AI Overviews are quietly replacing the 10 blue links. If your website isn't structured for them, you're invisible to a fast-growing slice of buyers.
Read the articleStrategy ·
GEO vs SEO: what's the difference and why it matters
SEO is for ranking in Google. GEO is for being recommended by ChatGPT, Perplexity and Google AI. Different goals, overlapping techniques — and you need both.
Pricing ·
FAQs: website design pricing for small businesses in the UK
Honest answers to the 12 most common pricing questions UK small business owners ask before commissioning a new website.
Pricing ·
Website monthly fees explained: what a small business should get for the money
Hosting, backups, updates, reporting — or just a bill? How to judge a website monthly fee, and the five questions to ask before you sign.
Buying guide ·
Who owns my website? Questions to ask before you sign with a web designer
“You own your website” can mean several different things. Here's what to check — the domain, the design, the copy, the code — and what to ask for in writing.
AI Optimisation ·
The complete guide to building an AI-ready website in 2026
Step-by-step playbook for UK small businesses: the schema, content patterns, crawler permissions and llms.txt setup that turn an ordinary website into one AI assistants actually recommend.
AI Optimisation ·
Generative Engine Optimisation (GEO) explained — the new SEO for AI search
GEO is the discipline of optimising for generative answer engines like ChatGPT and Perplexity. We unpack what it is, how it differs from SEO, and the practical steps UK small businesses should take in 2026.
AI Optimisation ·
How to get ChatGPT, Perplexity and Google AI to recommend your business
Want ChatGPT to name-drop your business when a customer asks for recommendations? Here are the exact signals AI assistants look for — and how to get them on your site.
SEO ·
Schema markup for small businesses — the practical 2026 guide
Schema is how Google and AI assistants understand what your business actually does. Here's the minimum viable schema stack every UK small business website should run in 2026.
Web Design ·
Why does a small business need a quality website in 2026?
Social media isn't a substitute for a website — and in the AI era, the gap is widening fast. Here's why every UK small business needs a proper website in 2026.
Web Design ·
How to get more enquiries from your website — 9 proven changes
If your website gets traffic but few enquiries, the problem is almost never the design. Here are the nine changes that consistently double conversion for UK small business sites.
SEO ·
SEO foundations for small businesses — what to do first in 2026
Skip the 200-point SEO checklists. These are the eight foundations every UK small business should get right before anything else — and they cover 80% of what actually moves the needle.
Methodology ·
Anatomy of an AI-optimised law firm website built in 14 days
A worked example showing exactly how a 5–10 page UK law firm site is structured, built, and launched in 14 days with full AI-search readiness.
AI Optimisation ·
How AI assistants decide which businesses to recommend
Inside the signal mix that determines whose business gets named when an AI assistant answers 'who's the best [service] in [city]?' — and how to engineer your way in.
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