What is AI Optimisation, in plain English?

Making your business information clear, consistent and machine-readable, so AI assistants and AI search features that read the web can describe you accurately. It improves clarity; it can't guarantee that you're mentioned or recommended.

How is it different from SEO?

They overlap heavily — structured data, clear pages and good content help both. SEO focuses on ranking in search results; AI Optimisation focuses on how clearly your facts can be read and summarised by AI systems.

Can you guarantee ChatGPT or Google AI will recommend us?

No, and nobody honestly can. Those systems decide for themselves what to show, and change often. We make your information as clear and accessible as possible, and — in Authority — track visibility monthly.

Which packages include it?

The AI Optimisation layer is included in Growth; Authority includes a full build with monthly tracking. For an existing website it's a £450 one-off add-on.

What does the £450 add-on for an existing site involve?

We audit the site, then implement structured data, llms.txt, robots.txt configuration and direct-answer rewrites of key pages — typically within 7–14 days.

Service 04 — AI Optimisation

Make your business easy for AI systems to read — accurately.

AI assistants and AI search features increasingly summarise businesses from what they can read online. AI Optimisation makes your key facts — what you do, where, when and for whom — clear, consistent and machine-readable. It improves clarity; nobody can guarantee a mention.

Free AI visibility audit

The four layers of AI Optimisation — GEO, AEO and AI-ready websites

What each one does, and what it honestly can't.

Structured data

Organization, LocalBusiness, Service and FAQPage markup that states your facts in a standard, machine-readable format.

Widely used by search engines. It describes your business; it doesn't rank it.

Crawler access

A robots.txt that lets the main AI and search crawlers read your public pages, if you want them to.

Access is a precondition, not a promise that anything is used.

llms.txt summary

A plain-text summary of your business at the root of your site, following a proposed convention.

Support varies between AI tools, and some don't use it at all. It's a cheap, low-risk addition.

Plain-language answers

Direct answers and FAQs on your pages, with the same facts stated the same way everywhere.

The most important layer — it helps people just as much as machines.

What's included in our answer engine optimisation service?

AI Optimisation makes your business facts clear and consistent for AI assistants and AI search: structured data, AI crawler configuration, llms.txt summaries, direct-answer rewrites and FAQ blocks. It is included in Growth, fuller in Authority, or £450 one-off for an existing site. It does not guarantee AI mentions.

llms.txt and llms-full.txt summaries
robots.txt configured for the major AI crawlers
FAQPage schema on key pages
Service, Organization and LocalBusiness schema
Direct-answer rewrites for priority pages
Conversational FAQ blocks
Consistent business facts: services, locations, credentials

Growth

AI Optimisation layer included

£600 + £147/month

Authority

Full build plus monthly AI visibility tracking

£1,200 + £247/month

Existing site

One-off add-on, typically 7–14 days

£450

Prices exclude VAT.

We use the same methods on this site.

quality-website.com has an llms.txt summary, structured data on every page and a robots.txt that allows AI crawlers. That doesn't guarantee anything — it's simply how we build, and you can check it yourself.

Questions

AI Optimisation questions

Works alongside

How the four services fit

Curious how AI search describes you today?

If you already have a website, the free AI visibility audit is the place to start. If you don't, the package helper will point you to the right build.

Request the free audit Find my website package Already have a website? Request the free AI visibility audit